Animated Marketing Videos for Business in 2023

Would you agree that in this time and age, you can find animation anywhere? It is seen in everything, whether it be in educational materials or movies that have the potential to aspire many people across the globe.

You would probably agree with me when I say that animation has a history of its own. Think about it. It began as a boring, time-consuming, super-tiring and expensive way of marketing. What has changed though? It has currently evolved into a fully digital and pocket-friendly marketing resource and medium for many companies and individuals.

Today, many online marketing companies offer individuals and companies an opportunity to access animated videos or even create them on their own without having any prior knowledge.

It goes without saying that videos have immensely transformed the way we consume media. If you think about it, this became rapid after the pandemic where marketing teams across the globe have now placed more attention on video marketing than anything else. What was the result from all of this? Online videos were consumed double in 2018. Also, a recent study from Cisco states that over 82% of internet traffic comes from video content. I wonder why I even took the time to publish this post instead of just making an animated video.

With the above statistics in mind, one can clearly see that any video form of content, whether it’s animated marketing videos or brand commercials videos have an ability to skyrocket your engagement rate and possibly increase sales in any business.

Now, since animated videos have the unfair advantage of engaging or hooking with the audience much quicker than conventional videos, many popular brands prefer them to market their products than any other marketing methods.

Let us take a close look at three (3) animated marketing videos from big brands that had a huge reach and impact worldwide.

Examples of Big-Brand Animated Marketing Videos

1. Microsoft’s Re-Imagining Mobile Experience Campaign

The above animated video by Microsoft simply takes users through a simple journey of their everyday life, such as challenges people face and how using their single Microsoft suite app can eliminate multiple steps.

Microsoft’s Re-Imagining Mobile Experience campaign was launched in 2021 with the aim of transforming the mobile experience for users. With the growing demand for mobile devices, Microsoft recognized the need to create an operating system that was not only user-friendly but also efficient and secure. In this article, we will discuss the Re-Imagining Mobile Experience campaign and how it is redefining the mobile experience for users.

The Re-Imagining Mobile Experience campaign is part of Microsoft’s larger strategy to focus on the needs of the user, rather than simply building products and hoping they resonate with customers. This approach is based on the principle of “Empathy-Driven Engineering”, which involves understanding users' needs and designing products that solve their problems.

One of the primary goals of the Re-Imagining Mobile Experience campaign is to create an operating system that is intuitive and easy to use. To achieve this, Microsoft has focused on improving the user interface, simplifying navigation, and reducing the number of clicks needed to perform common tasks. The result is a mobile experience that is more efficient and user-friendly.

Another key aspect of the campaign is security. With an increasing number of mobile devices being used for sensitive tasks such as banking and healthcare, security has become a top priority for users. Microsoft has addressed this concern by incorporating advanced security features into their operating system. These include biometric authentication, secure boot, and hardware-level encryption.

The Re-Imagining Mobile Experience campaign has also focused on improving the way users interact with their devices. This has been achieved through the integration of voice commands and artificial intelligence. Users can now use their voice to perform tasks such as sending messages, making phone calls, and searching the web. This is particularly useful for those who have difficulty using touch screens or who have limited mobility.

The campaign has also placed a strong emphasis on productivity. With more and more people using their mobile devices for work, Microsoft has created a mobile operating system that is designed to help users be more productive. This includes features such as multitasking, split-screen mode, and the ability to use desktop applications on mobile devices.

One of the most significant achievements of the Re-Imagining Mobile Experience campaign is the seamless integration of Microsoft’s mobile and desktop operating systems. This allows users to switch between their mobile device and desktop computer seamlessly, without losing any of their work. This integration has been achieved through the use of a common code base, which means that developers can create applications that work on both mobile and desktop devices.

In conclusion, Microsoft’s Re-Imagining Mobile Experience campaign is redefining the mobile experience for users. By focusing on the needs of the user and incorporating advanced security features, voice commands, and artificial intelligence, Microsoft has created an operating system that is both intuitive and efficient. With the seamless integration of mobile and desktop operating systems, users can work seamlessly across devices, which is particularly useful for those who need to work on-the-go.

Overall, the Re-Imagining Mobile Experience campaign represents a significant step forward in the evolution of mobile devices and is an excellent example of how technology can be used to enhance the user experience.

2. Amazon’s Simple Payment System

This one-minute animated video shows the simplicity in using Amazon’s payment system. Whether you are shopping at a supermarket or simply getting a hot cup-o-joe from your favorite coffee shop, a unique palm signature is all you need to make a payment. No need to carry a wallet, card, cash, or purse in this case.

Amazon One is a new biometric payment system that was launched in 2020. This system allows customers to pay for goods and services using their palm print, making it one of the most convenient and secure payment methods available. In this article, we will discuss Amazon One and how it is changing the way people pay.

Amazon One is designed to make payments faster and easier than ever before. To use the system, customers simply need to register their palm print on their Amazon account. Once registered, customers can pay for goods and services by simply waving their hand over a scanner. This means that there is no need to carry cash, credit cards, or even a phone.

One of the key benefits of Amazon One is that it is incredibly secure. Unlike credit cards, which can be lost or stolen, palm prints are unique to each individual and cannot be replicated. This means that there is no risk of fraud or identity theft, making Amazon One one of the most secure payment methods available.

Amazon One is also incredibly convenient. With no need to carry cash or cards, customers can pay for goods and services quickly and easily. This is particularly useful for people who are on-the-go, as they can pay for their purchases without having to stop and fumble with their wallet or phone.

Another advantage of Amazon One is that it can be used for a wide range of applications. In addition to payments, Amazon One can be used for things like accessing secure buildings or checking into events. This makes it a versatile technology that has the potential to be used in a wide range of settings.

Despite its many benefits, some people have raised concerns about the use of biometric data for payment purposes. There are concerns that this data could be hacked or misused, leading to privacy violations. However, Amazon has taken steps to address these concerns. For example, they have made it clear that palm print data is encrypted and stored securely, and that it will not be shared with third parties without the customer’s permission.

Overall, Amazon One is an innovative payment system that is changing the way people pay. With its convenience, security, and versatility, Amazon One has the potential to revolutionize the payment industry. While there are still concerns about the use of biometric data for payment purposes, Amazon has taken steps to address these concerns and ensure that customer data is kept secure. If you are looking for an easy and secure way to pay, Amazon One may be the solution you have been looking for.

3. iNet Pro’s Wi-fi Range Extender Animated Video

This straight-to-the-point iNet Pro’s wi-fi range extender animated video is perfectly made to give potential customers the exact information needed to convince them to buy their product. Why wouldn't you want this for your own business or brand?

iNet Pro’s Wi-Fi Range Extender is a powerful tool that can help improve the Wi-Fi coverage in your home or office. If you have ever experienced weak or spotty Wi-Fi signal, you know how frustrating it can be. With iNet Pro’s Wi-Fi Range Extender, you can easily extend the range of your Wi-Fi signal and enjoy a faster, more reliable internet connection.

The iNet Pro Wi-Fi Range Extender is designed to work with any standard Wi-Fi router. Once you have set up the range extender, it will amplify and extend your existing Wi-Fi signal, providing you with better coverage throughout your home or office. This means that you can enjoy a strong and stable Wi-Fi signal in every room, without having to worry about dead zones or weak spots.

One of the key benefits of the iNet Pro Wi-Fi Range Extender is its ease of use. The range extender is easy to set up and can be installed in just a few minutes. Simply plug it in and follow the on-screen instructions to connect it to your Wi-Fi network. Once connected, the range extender will automatically extend your Wi-Fi signal and start providing you with better coverage.

Another advantage of the iNet Pro Wi-Fi Range Extender is its flexibility. The range extender can be used to extend the range of your Wi-Fi signal in a variety of settings, including homes, offices, and public spaces. This makes it a versatile tool that can help improve the Wi-Fi coverage in any environment.

In addition to extending the range of your Wi-Fi signal, the iNet Pro Wi-Fi Range Extender also helps to improve the overall performance of your internet connection. By amplifying your Wi-Fi signal, the range extender can help to reduce lag and buffering times, providing you with a faster and more reliable internet connection. This is particularly useful for streaming videos, playing online games, or browsing the web.

One of the key features of the iNet Pro Wi-Fi Range Extender is its compact size. The range extender is small enough to fit in the palm of your hand, making it easy to take with you wherever you go. This means that you can enjoy better Wi-Fi coverage on-the-go, whether you are traveling for work or pleasure.

In conclusion, the iNet Pro Wi-Fi Range Extender is a powerful tool that can help improve the Wi-Fi coverage in your home or office. With its ease of use, flexibility, and affordability, the range extender is an excellent solution for anyone who is experiencing weak or spotty Wi-Fi signal. If you are looking for an easy and affordable way to improve your Wi-Fi coverage, the iNet Pro Wi-Fi Range Extender may be just what you need.

4. Ahrefs' Animated Product Overview

Let's be honest, understanding a product can be a difficult thing to do sometimes. But creating an animated product overview video will clearly explain the product’s features and its advantages to the audience. The above animated product overview video is solely based on 2D animation with colorful and cute little animations.

We noticed that Ahrefs' video begins with a problem often faced in the Search Engine Optimization industry, which makes the audience hook even better to the video.

The fact that the video started by identifying the problem is what keeps the audience hooked. Why? Because they are obviously expecting to find a solution within the same video.

Ahrefs is an all-in-one SEO (search engine optimization) tool that has become incredibly popular among digital marketers and website owners. It's a comprehensive suite of tools that can help you improve your website's visibility in search engines, track your competitors' online presence, and monitor your website's overall health. In this article, we'll dive deeper into what Ahrefs is and what it can do for your website.

First, let's start with the basics. Ahrefs is a web-based tool that provides a suite of features designed to help you improve your website's search engine ranking. This includes a powerful site audit tool that can help you identify technical SEO issues on your website, as well as a keyword research tool that can help you find the best keywords to target for your content.

Ahrefs also includes a backlink analysis tool that can help you monitor your website's backlink profile, as well as the backlink profiles of your competitors.

One of the standout features of Ahrefs is its site audit tool. This tool crawls your website and identifies any technical SEO issues that may be impacting your website's performance in search engines. This can include issues such as broken links, missing meta tags, and duplicate content. The site audit tool also provides recommendations for how to fix these issues, which can help you improve your website's search engine ranking.

Another key feature of Ahrefs is its keyword research tool. This tool provides keyword ideas and search volume data for the keywords you want to target. It also provides information on the competition level for each keyword, which can help you identify which keywords are worth targeting for your content.

Ahrefs also includes a backlink analysis tool that can help you monitor your website's backlink profile. Backlinks are an important ranking factor in search engines, and having a strong backlink profile can help improve your website's search engine ranking. The backlink analysis tool in Ahrefs provides detailed information on your website's backlink profile, including the number of backlinks, the quality of those backlinks, and the anchor text used in those backlinks.

In addition to monitoring your own website's backlink profile, Ahrefs also allows you to monitor your competitors' backlink profiles. This can help you identify opportunities to build backlinks from websites that are linking to your competitors' websites.

One of the unique features of Ahrefs is its Content Explorer tool. This tool allows you to search for content on any topic and see which websites are linking to that content. This can be a great way to identify potential backlink opportunities for your website, as well as to get inspiration for content ideas.

Ahrefs also includes a rank tracking tool that allows you to monitor your website's search engine ranking for specific keywords. This can help you track the effectiveness of your SEO efforts over time and identify areas where you may need to improve your SEO strategy.

Finally, Ahrefs includes a variety of reporting features that allow you to track your website's progress over time. This includes detailed reports on your website's search engine ranking, backlink profile, and site health.

In conclusion, Ahrefs is a powerful SEO tool that provides a comprehensive suite of features designed to help you improve your website's search engine ranking. Its site audit tool, keyword research tool, backlink analysis tool, and Content Explorer tool are just a few of the standout features that make Ahrefs a must-have tool for any digital marketer or website owner. If you're serious about improving your website's visibility in search engines, Ahrefs is definitely worth checking out

These are some really stunning videos. Now, let's take a closer look at Samsung Knox's Animated Campaign below.

5. Samsung Knox Animated Campaign

Let me start off by asking you this simple question. Have you ever seen a whole explainer video for a tiny product feature? That is exactly what Samsung did with Knox, a proprietary pre-installed app on Samsung smartphones. The above explainer video takes a quick journey across the use cases of the Knox app in an extremely good and well-narrated way.

The video style used here is 2D Animation with a beautiful & subtle color scheme. You have to agree with me when I say that the video is made brilliantly, so much so that it compels a person to stop and watch the video.

Samsung Knox is a security platform that provides a range of features to ensure that Samsung devices are secure and protected against threats. It is designed to protect both personal and corporate data on Samsung devices, ensuring that sensitive information is not compromised.

One of the main features of Samsung Knox is its ability to create a secure container within the device, known as the Knox Workspace. This provides a secure space for users to store and access sensitive information without worrying about it being compromised. The Knox Workspace is encrypted, and any data stored within it is protected by advanced security features.

Samsung Knox also includes a range of security policies that can be customized to suit the needs of the user or organization. These policies can be used to enforce password requirements, restrict access to certain apps, and control the use of the device. This can be particularly useful for organizations that need to ensure that their employees are using Samsung devices securely.

Another important feature of Samsung Knox is its ability to perform remote device management. This means that administrators can remotely wipe devices or lock them down if they are lost or stolen, preventing unauthorized access to sensitive data. It also enables administrators to push software updates and patches to devices, ensuring that they are always up to date with the latest security features.

Samsung Knox has been designed to work seamlessly with a range of different Samsung devices, including smartphones, tablets, and wearables. This means that users can benefit from its security features no matter which Samsung device they are using.

In addition to its core security features, Samsung Knox also includes a range of additional features to enhance the user experience. For example, it includes a secure web browser, which ensures that users can browse the internet securely without worrying about their data being compromised. It also includes a range of productivity features, such as the ability to run two apps simultaneously on the same screen, which can help users to be more efficient.

In conclusion, Samsung Knox is a powerful security platform that provides a range of features to protect Samsung devices from threats. Its ability to create a secure container within the device, customize security policies, perform remote device management, and work seamlessly with a range of Samsung devices make it a popular choice for both personal and corporate users. With its advanced security features and additional productivity features, Samsung Knox is a must-have for anyone looking to ensure that their Samsung device is secure and protected.

Lastly, let us take a look at HubSpot's Explainer video on Topic Clusters below.

6. HubSpot’s Explainer video on Topic Clusters

HubSpot’s Marketing video channel certainly took an interesting and excellent approach to create a well-explained, straight-to-the-point and informative video on Topic Clusters.

The above 2D explainer video has a great script explaining every aspect of Topic Clusters, their functionality, and how HubSpot aids to find easy Topic clusters within their tool.

HubSpot's marketing video on topic clusters is an excellent resource for anyone looking to improve their content marketing strategy. The video provides a comprehensive overview of the topic cluster model and how it can be used to create a more effective content marketing strategy.

At its core, the topic cluster model is a way of organizing content on a website into interconnected clusters that focus on specific topics. Each cluster consists of a pillar page, which is a comprehensive piece of content that provides an overview of the topic, and a series of related content pages that delve deeper into specific subtopics.

By organizing content in this way, businesses can create a more cohesive and effective content marketing strategy that is focused on providing value to their audience. The topic cluster model encourages businesses to create high-quality, comprehensive content that is designed to answer their audience's most pressing questions and provide valuable insights.

In addition to helping businesses create more effective content, the topic cluster model also has a range of other benefits.

By creating interconnected clusters of content, businesses can improve their website's overall structure and organization, which can help to improve their search engine rankings and drive more traffic to their site.

Overall, HubSpot's marketing video on topic clusters is an excellent resource for anyone looking to improve their content marketing strategy. By adopting the topic cluster model, businesses can create more effective and engaging content that is designed to provide value to their audience and drive business growth.

Now that we have gone through some unique and interesting videos, you must be wondering how to create your own animated marketing video and are confused about how to get started. Am I right?

Don’t worry; we’ve got you covered!

With the above being said, let us help you create your first animated marketing video for your company or business today. Click the gold button below to get started.

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